AllCare Health
Ad Campaign
Medicare made here for here.
Building on AllCare Health’s existing tagline “Locals Only Medicare”, my goal was to evolve the idea one step further to include their history and connection to the region. Because when a healthcare company is founded by friends, families and neighbors of southern Oregon, there’s a deeper understanding of the needs of the people in that area. Leveraging real photos of employees, I was able to craft a meaningful story that spanned across all channels.
Related Work
-
Friends of the Columbia Gorge
Friends work to promote and safeguard a higher vision for the Gorge—protecting an area we’re all lucky to explore and enjoy. They’ve been here for 40 years, and I was privileged to have helped them come into this anniversary with new branding. The process moved Friends toward something broader and bigger, bringing the importance of what they do to new generations.
-
Oregon Coast Aquarium
The Oregon Coast Aquarium is a popular attraction many Oregonians are familiar with. What they’re less familiar with is the important work OCA does to conserve and protect all the wondrous creatures that call the coastal region home. For several years, I’ve had the pleasure of building compelling campaigns that inspire and drive visitors.