Capabilities
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Research
From competitive analysis to user interviews, good design stems from good data. Understanding your users’ motivation and connecting it to the “why” of your business, always leads to great results.
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Analysis
To get to where you want to be, first know where you are. Analyzing the current state of your business, products, and content will inform the direction and scope of the strategy, and reveal any misconnections with your audience.
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Ideation
Turning data into creative solutions is a science and an art form. You have to take into account variables like budget, time frame, technological accessibility, socioeconomic climate, and predicting user trends. Ideas are only worth the results they deliver.
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Architecture
Understanding your users’ journey will help connect them to the right content at the right moment. Reducing cognitive load paired with an intuitive navigation can drastically increase user engagement.
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Design
How you package and showcase your brand matters. Design can work for or against you. It’s less about making it just “look pretty” and more of understanding basic human psychology and how it drives design decisions.
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Production
Print it, launch it, ship it. From prototyping to press checks, bringing the creative vision to life requires strong technical and communication skills, as well as an eye for details.
A Collection of Recent Work
WEBSITE
Grady Britton is a certified B-Corp agency that’s hell-bent on “leaving today better than yesterday”. The website had to tell the agency’s story engagingly — differentiating it from the saturated PNW advertising market.
BRAND IDENTITY
Friends work to promote and safeguard a higher vision for the Gorge—protecting an area we’re all lucky to explore and enjoy. They’ve been here for 40 years, and I was privileged to have helped them come into this anniversary with new branding. The process moved Friends toward something broader and bigger, bringing the importance of what they do to new generations.
WEBSITE
WHA recognizes that womanhood means different things to different people. That each women’s journey is uniquely her own. They also recognize that nearly 80 percent of people search online for medical and health information. The new mobile-friendly website that we developed for WHA would allow users to search for general information, health topics, providers, and offices. Patients are provided contextualized information based on the stages of their life—from puberty to planning a family to menopause.
WEBSITE
Portland is not a city lacking in local beer brewers, but few have as long of a history of being a part of the community as the Widmer brothers. With their famous Hefe and unique seasonal offerings, Widmer Brothers Brewery established itself as a staple for many beer advocates. When redesigning their website, our goal was to create an iconic look for an iconic brewery.
AD CAMPAIGNS
The Oregon Coast Aquarium is a popular attraction many Oregonians are familiar with. What they’re less familiar with is the important work OCA does to conserve and protect all the wondrous creatures that call the coastal region home. For several years, I’ve had the pleasure of building compelling campaigns that inspire and drive visitors.
AD CAMPAIGN
The only, locally-owned and operated medicare provider in southern Oregon needed a fresh campaign to drive medicare enrollment. Amidst many challenges of 2020, we delivered a campaign for AllCare Health that conveyed a “made here for here” brand message. The result uplifted their employees and resonated with their audience.
WEBSITE
Herb Pharm has decades of experience and knowledge in herbal medicine—but it’s their combination of hand-grown herbs and modern science that sets them apart from competitors. Their passion and care for the process results in the highest quality extracts available. They tasked us to design a website that could showcase their story, educate consumers, and deliver an intuitive shopping experience.
MOBILE APP UI
America’s best air transportation company needed to bring their robust desktop application into the mobile space to meet their consumer’s needs. From finding international routes to monitoring cargo temperature, we built an app that provided customers deep insight into their shipment right on their Android devices.