https://designfiber.co/work daily 1.0 2026-01-23 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607638148090-Y6OFDI575CM3NQV732RJ/Large+JPG-Aro+Ha_0387.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607628784608-5D22G9GPLHDSAB2IXC2G/Large+JPG-Aro+Ha_0638.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847743861-GWVMBPD7Z7WQRQL9IZZ8/Large+JPG-Aro+Ha_0380.jpg Home https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601416558197-2PHBOUPK717Z2OM3AW7V/gfa2_80.png Home https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/8a14fd37-d757-4d55-937c-87ee2e397f17/L551_23MY_003_GLHD.jpg Home https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1625178394891-4HOQYL5KU6IQ804JX396/Artboard+2+copy-100.jpg Home https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601767787533-M9Z3SJ01MURQBT3JC4KK/FOTG_thumb.jpg Home https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1602006773873-D3EO6JL6AA7YXIN2BAC2/WHA_thumb.jpg Home https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601836440210-H7IKLQ29EM5GOFIH17ON/widmer_thumb.jpg Home https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601767901154-GGT5I229MFL3EXTC0IJL/oca_thumb.jpg Home https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601767885886-9AMJHU3DEAX0ZFMN0ENF/AlllCare_thumb.jpg Home https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1602007721105-4BYDTLQVU5TBB5YTKEAM/herbpharm_thumb.jpg Home https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/b7cefcc8-6b46-4445-b389-cd1e56437608/AACargo+Thumb.jpg Home https://designfiber.co/focg daily 0.75 2022-07-29 https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1658938994264-O4XROYG4P7N14QQOS9JV/oca_thumb.jpg FOCG https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1658939134144-QO5NK6B9NLRKLQJXDG05/AlllCare_thumb.jpg FOCG https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601586261089-ZT2HVE2TN2RCZQJ60XKG/focg_logo.jpg FOCG https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601586214134-GLPSZ1CEN6ZLOWEEX9SR/FOTG_stationery_HR.jpg FOCG https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601586282962-0WY49XFFZZNE5NZQC55Y/brand+venn+diagram.png FOCG https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601588190098-XSSC9LWTJUEES02O5NI2/FOCG-Sticker_Mockup.jpg FOCG https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601586277580-VWJ7ONVZLR49HXMPQT0Q/logo.png FOCG https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601588171306-H4181WXY8WI2MDAKDZFI/FOCG-Merch-Beanie_Mockup.jpg FOCG https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601586496265-P8TFU58IZ9P0L1JM1MOE/typography.png FOCG https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601767787533-M9Z3SJ01MURQBT3JC4KK/FOTG_thumb.jpg FOCG - A holistic approach to protecting the Gorge. From humble beginnings, Friends of the Columbia Gorge has grown to be one of the leading contributor in preserving the natural beauty of the entire Columbia Gorge region—including all aspects of land, air and water. For four decades, they work with private organizations and government agencies in the best interest of the Gorge and now needed a new brand that announces their growth and efforts. I created a more sophisticated look for their new brand identity that represents protection, stability and their 10,000ft view approach. https://designfiber.co/contact daily 0.75 2020-10-01 https://designfiber.co/oca daily 0.75 2022-07-29 https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1658942500015-LMCENBY6JNOXR2FZWHUY/AlllCare_thumb.jpg OCA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1658942578818-QC32BOVON3GYDRDLNBHX/FOTG_mug_FB_%402x.png OCA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601841055310-VBU6XR575Y09K2O1U28B/OCA_Digital_Seahorse.jpg OCA Seapunk Digital https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601593431534-0W6C8SERPTYBW0R1VL66/20-ORCOAQ-550+-+Emergency+Operating+Fund+Ads-Full+Page-R2.jpg OCA Emergency Fund Print https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601594857232-2RP1ZJBF1S7U5MJHZDYH/19_ORCOAQ_1850_OOH_10x22_2.jpg OCA Seapunk Outdoor https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601595466464-32W52Z0IIXHBOIC7TWDZ/OCA-Print_Gramps.jpg OCA Find Your Seamate Print https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601593440822-FBFKLFILCDA8LZ2WGIN7/20-ORCOAQ-550+-+Emergency+Operating+Fund+Ads-Full+Page-R23.jpg OCA Emergency Fund Print https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601594865187-SK7ECZ6MENI5HM77KKNC/19_ORCOAQ_1850_OOH_10x22_23.jpg OCA Seapunk Outdoor https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601595481400-YU7LAYICOYPKL3RR5963/OCA-Print_Hipster.jpg OCA Find Your Seamate Print https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601595771221-7ZCNENN11WYQST6VZ7Q6/ORCOAQ_Outdoor_2_FYS+-+Otter+Girl.jpg OCA Find Your Seamate Outdoor https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601595764046-9KKF86SJC3Q1D82DWWPF/ORCOAQ_Outdoor_FYS+-+Halibut+Kid.jpg OCA Find Your Seamate Outdoor https://designfiber.co/allcare daily 0.75 2022-07-29 https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1659063928301-ZX6UG95KVAHRWG7Z3XZR/oca_thumb.jpg AllCare https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1659064115030-YOEOJNVYS893Y6YB81Q8/FOTG_mug_FB_%402x.png AllCare https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601760616167-Q35HXQKR68HX8EIZZVNN/20-AllCare-Medicare+Campaign_Concepts_Made+Here_v2Made+Here_A.jpg AllCare https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601760643721-FSWX86OXBXUY7U7BSY8E/20-AllCare-Medicare+Campaign_Made+Here_Print+Ad_9.22x11.25_v6.jpg AllCare https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601760675491-5CZ1R1IRUEZVRF3K2D4X/20-AllCare-Medicare+Campaign_Concepts_Made+Here_v2Made+Here_C.jpg AllCare https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601760856626-3U5KMKU9GGAFAITV0BQC/20-AllCare-Medicare+Campaign_Made+Here_970x250.png AllCare https://designfiber.co/herbpharm daily 0.75 2022-07-29 https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1658934180530-E06ZJNVTT7WNO97OEE33/WHA_thumb.jpg HerbPharm https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1658942090013-FLUQ9IVXPW8UCE7B7K22/AACargo%2BThumb.jpg HerbPharm https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/a4eb9f26-3999-400d-891e-11f030239711/IMG_5850.JPG HerbPharm https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/5c18e921-5e44-4c51-99a9-8ad15849df1b/hp-components_board.jpg HerbPharm https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/846479ce-70a1-4033-b8c4-fd6505dd8652/word-cloud+%282%29.jpeg HerbPharm https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/eadf0d16-c38d-4025-9c65-2ca58fcde81a/Homepage-Cart.png HerbPharm https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601763654867-HXCVLKXB58U6RN0RLLAN/HP-Concept-Harmony.jpg HerbPharm herb pharm website mood board https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/4524c27d-c0f1-4b47-be59-5756410585fc/Product+Details+-+Single.png HerbPharm https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/6e00393d-f6c3-4d07-969d-f7cc68b5aa28/Herb+Details+and+Product+Details_Page_3.jpg HerbPharm https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/a40b1a85-6434-41f2-a411-6428c37ef9e9/Shop+Landing.png HerbPharm https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/3233bced-2755-4466-bbc6-82d1d6e2c0a2/0823_0008.jpg HerbPharm https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/a250d60e-d924-4739-bce4-490481883b14/Category+-+Conditions.png HerbPharm https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/5773fa79-20ec-4e95-bb23-29514bb75504/HP-Wireframes-Color+coded.jpg HerbPharm https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/f2c46f43-1b02-4d87-a420-0c1832ef3198/Shop+Landing+-+A+to+Z.png HerbPharm https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/34c7e3a2-0884-4543-aab9-0acd1bd4bd6f/Herb+Details+and+Product+Details_Page_2.jpg HerbPharm https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/d0b1ebc8-3d63-47c3-b31d-e18651cf67f3/Shop+Landing+-+A+to+Z+-+Quick+View.png HerbPharm https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/4f4efbdf-97d3-4f9f-85b2-76f9916a6cea/HP_3_29_17_0034.jpg HerbPharm https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/f8d9e6f0-0b70-48a8-9f5a-f4e43ecb021b/Product+Details+-+Single+Alt.png HerbPharm https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/02167a97-6674-4b20-8b6f-b03a510c6fe6/Login+-+Create+Account.png HerbPharm https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601763640375-KVT6J8J474MDX1H9TQVG/hp-devices.jpg HerbPharm herb pham mobile https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/9f261487-fa14-4fb9-8f04-741083a3494a/My+Account.png HerbPharm https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/6e5ad45f-f541-4169-beb4-94b146768b2d/Shopping+Cart.png HerbPharm https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/a0facf92-0e86-4041-b257-cc5e645f565c/Order+Success.png HerbPharm https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/dc255637-0dbd-42f4-9bcc-d6e109ddc5e8/Order+Error.png HerbPharm https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/9a0cfe45-cbbb-48e0-80fe-e291a1834497/Shipping+and+Billing.png HerbPharm https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/c48eb3ce-7ec2-4284-baa8-082e6abaab61/Shopping+Cart+-+Empty.png HerbPharm https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601836757274-XSRAYRFVRGGJ28RGAKTU/iMac-Pro-Mockup.jpg HerbPharm - A shopping experience that suggests herbal products based on your location, time, and local weather condition. From seasonal allergies to insomnia, Herb Pharm’s website would connect visitors with their products on a whole new level. https://designfiber.co/widmerbros daily 0.75 2022-07-29 https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1658941067318-JHI5ICVKIX75QM85JE4S/Artboard+2+copy-100.jpg Widmer Brothers https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1658941176133-U1RUUHWKCATXWGRX62EZ/herbpharm_thumb.jpg Widmer Brothers https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/6a6efc4b-9705-4176-80ad-9d553069c0bb/wireframes_v.01_Navigation.jpg Widmer Brothers https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/94ce1560-2f46-4a66-bc0e-08d856fddd15/wireframes_v.01_Navigation+copy.jpg Widmer Brothers https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/740ea755-5739-457e-9800-be67ccf4ebe3/wireframes_v.01_Homepage+Structure.jpg Widmer Brothers https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/9b441499-3bdd-45b2-88c1-815b0be21789/wireframes_v.01_Product+Details.jpg Widmer Brothers https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/4ffd7f66-7dcb-4e62-9f1e-d2a61ad26ec5/wireframes_v.01_Product+Details+copy.jpg Widmer Brothers https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/116ac9c9-b9ba-49dc-889c-2a455cf41959/wireframes_v.01_Product+Details+copy+2.jpg Widmer Brothers https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/7f74ecc7-29e0-4dfd-81c8-21345d9eeca5/wireframes_v.01_Footer.jpg Widmer Brothers https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601769309989-WLKXZ7UYO2VMJNHJJ1IV/Widmer+Website+UI+Elements.jpg Widmer Brothers https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601769072327-9L4JN87YJXU73B99AWJ5/Product+Details+2.jpg Widmer Brothers WB-beer details page https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601769344899-13MW7HB3NPY04H0Y9E53/Events-2458.jpg Widmer Brothers https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/62dc72bd-3e3e-4a9e-9a97-3f3f3515ea3d/Tap+List.jpg Widmer Brothers https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601915277598-MLK3IC7UBRCQZIRBSYZ3/wid-website_mockup.jpg Widmer Brothers - A simple and intuitive website that showcases what Widmer Brothers is all about, the beers. The new website employs a unique mobile nav and fresh photography from Instagram influencers to set Widmer Brothers Brewery apart from their sea of competitors. https://designfiber.co/wha daily 0.75 2026-03-18 https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1658932514765-MO8M102MHT9PC279KH3H/herbpharm_thumb.jpg WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1658932716099-P21H84FRGR0BRMSS9Z2U/widmer_thumb.jpg WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/3afcad60-a88d-45e7-924e-38daaaa3740e/WHA+Focus+Group+Planning.docx_Page_1.jpg WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/538c3a82-eeef-4968-8dd8-0dc575a37791/WHA+Strategy+Deck+2.0+%285%29.jpg WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/dc14db74-146b-409f-80be-eae24b5943d9/18-WHA-1721+Moodboard_R1.jpg WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/22fabb28-a9fd-40e0-8288-08aff52560c8/18-WHA-1721+Flexible+Modules+Guide.png WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/266094f7-9feb-4d60-a5c7-e2bdd78e907f/WHA+Focus+Group+Planning.docx_Page_2.jpg WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/abbe1329-7960-47d6-85bf-a297e0ceb01c/WHA_Wireframes_r2_Page_02.jpg WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/268d7ea6-c2f5-4aa3-83a3-996d40216179/User+Flows+%2B+Strategy+Implications.docx_Page_1.jpg WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/bfead17e-1a6d-4e0d-b3fb-9936695c6ebf/18-WHA-1721+Flexible+Modules+Guide+Copy.png WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/925e6c3d-420c-4a37-bee0-c2fc53a67d5a/WHA+Focus+Group+Planning.docx_Page_3.jpg WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/a62dc1b1-e014-49bb-bea0-27815c0428cf/WHA_Wireframes_r2_Page_01+top.jpg WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/6a755b1e-f856-4941-9d5f-23e0048c304f/User+Flows+%2B+Strategy+Implications.docx_Page_3.jpg WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/78feb546-f045-4480-addf-9622077ef2b2/0.0+Homepage+Desktop+Design_v2.png WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/f6cf9e70-e404-4275-a67a-c5c08bdbd4e1/Survey+Monkey+Questions_GB_52118_Final+%281%29.docx_Page_1.jpg WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/6bc83777-dccc-4af6-bf50-6b08d5021891/WHA_Wireframes_r2_Page_01+bottom.jpg WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/0eef7e53-c4c2-40c2-a289-c9c3893c3679/User+Flows+%2B+Strategy+Implications.docx_Page_4.jpg WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/2a3daa62-5119-4a94-a2fc-249210778f46/0.0+Homepage+Desktop+-+Nav+Expanded.png WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/ee2c71bd-0f22-4b5d-ac83-62b62140cf0e/Survey+Monkey+Questions_GB_52118_Final+%281%29.docx_Page_2.jpg WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/8b6348f2-9f4c-4e32-9b63-1633981d72a7/WHA_Wireframes_r2_Page_03.jpg WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/41e53b80-24bb-4579-8970-e5ee19b5ae96/User+Flows+%2B+Strategy+Implications.docx_Page_2.jpg WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1658957416763-2CXF9E4NBRPUIFI6U8D4/0.0%2BHomepage%2BMobile%2BDesign.jpg WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/fbe5a8ea-4f02-4b1c-a0be-e205c12e0276/Content+Inventory_+WHALLC.com+-+Sheet1+%282%29.png WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/a3bd3894-2528-426a-8b1e-03fe6d5d7f27/WHA_Wireframes_r2_Page_04.jpg WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/6021e15e-2c24-4661-961d-49c9ede750b0/User+Flows+%2B+Strategy+Implications.docx_Page_5.jpg WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1658957465874-1ISMGOYZXNALWRCZVXB3/2.0%2BMobile%2BLife%2BStage%2BLanding%2BPage.jpg WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/13a8d12f-95ef-475e-8b3f-d808fb737a77/WHA+Content+Matrix.xlsx+-+Sheet1_Page_1.jpg WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/ec13658d-08f6-4af2-aac2-e3d954e492b4/WHA_Wireframes_r2_Page_05.jpg WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/cb549d26-704c-4b6a-bdc0-b027045c155a/1.0+Care+for+You+Landing.png WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/daaf11da-fa93-40ce-bbc3-c96083569cc7/WHA+Content+Matrix.xlsx+-+Sheet1_Page_2.jpg WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/6b916a97-639a-401b-a7fb-22e0c116ea5b/WHA_Wireframes_r2_Page_06.jpg WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/681d913b-52d0-45fa-8701-280b25d50ae2/1.x+Conditions+Page.png WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/4bfef306-49d6-4778-99f5-3534c4143046/WHA_Content_Model_v2+-+HOME_Page_1.jpg WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/09339d73-191f-42ed-99be-9afa0fa17f45/WHA_Wireframes_r2_Page_07.jpg WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/4a20ea4e-c909-47a4-9f34-a78d1117fae3/2.1+Teens+Life+Stage+Details+Page.png WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/367237a2-f12a-4873-8e23-43a21390f606/WHA_Content_Model_v2+-+HOME_Page_2.jpg WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/9090aa9b-0a12-4e5a-8350-0f0c7e0dd59f/WHA_Wireframes_r2_Page_09.jpg WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/2fe7b76c-e74e-47ad-9053-c439d0a641c3/WHA_Day2_S1_029-UPDATE.JPG WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/cfdfb27c-4ce2-4657-af30-973440277c8c/WHA_Content_Model_v2+-+HOME_Page_3.jpg WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/bd9ac86f-0e76-4cb3-94d2-75e92f8a9270/WHA_Wireframes_r2_Page_14.jpg WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/b2590d41-29b2-4b35-b895-e1d10d1abef6/Schedule+Your+Appointment+Online-Locations+Landing.png WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/af3828bc-4117-4823-a0ba-375f9e8a61d3/Content+Architecture.jpg WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/f18b1129-d91b-4d50-ba7f-6dfa18a1e01b/WHA_Wireframes_r2_Page_08.jpg WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/149707f2-2ec4-44af-82e1-4ee95f1cd91d/0.1.1+Provider+Details.png WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/90e825a7-d323-43e1-93fa-62e52da50877/To+client_+WHA+Site+Map+-+Sheet1.jpg WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/90c89bd1-76e0-4d86-8cc7-6f8a03141d86/WHA_Wireframes_r2_Page_13.jpg WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/e8c91585-4f70-412c-a5c9-e555ef26bec1/WHA_Day2_S3_038-Edit.JPG WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/b837f9bc-4437-41a1-90b8-574990d98102/WHA_Wireframes_r2_Page_10.jpg WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/48d2f4b8-33df-42bc-bd14-5afc1db80094/0.1a+Find+a+Provider+%26+Location.png WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/f68a0c3b-a22d-43f5-99e9-9ef4f8d484f2/WHA_Wireframes_r2_Page_11.jpg WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/376c1b41-f627-4a25-a787-a4907b6d1142/0.1a+Find+a+Provider+%26+Location+-+Hospital.png WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/b6286af8-ed37-40a1-92ef-a2f8d00031de/WHA_Wireframes_r2_Page_12.jpg WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/07cf8212-7029-4b93-856e-c6f0fc61ebf2/WHA_DAY1_S6_18.JPG WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/be9460b6-fcb8-4488-b98e-6a9c9e4a1231/WHA_Wireframes_r2_Page_15.jpg WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/0a779c74-1a78-4b94-a12f-8b3ca2ac678f/0.1a+Find+a+Provider+%26+Location+-+Location.png WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/bb517a35-ffd0-4b6c-b265-6a6da7215820/Schedule+Your+Appointment+Online.png WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/4324900a-5a97-4b58-9313-02b067cf2f20/Schedule+Your+Appointment+Online-Pop+Up+Option+2+-+Locations.png WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/fa79ae5d-79a6-4a13-8da6-46e7d06821f9/Schedule+Your+Appointment+Online-Pop+Up+Option+2.png WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/35c17295-a243-458c-9ed7-8a54823d1f1d/Schedule+Your+Appointment+Online-Schedule.png WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/6602b764-94a1-4c25-87b7-4fe03055b608/wha-iphone-landscape.png WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/6c6234f3-cc3a-4807-8f11-2f455efa0edc/WHA_Day2_S11_030.JPG WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/9a379a76-7307-439e-8ba3-282cf9989ac1/WHA_Day2_S6_027.JPG WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/2c43a92f-44ea-4585-bc53-da4f20a637fc/13.0a+Topics+and+Terminology.png WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/e5fb9ec4-1151-4c02-b95b-f67d94b5090a/WHA_Day2_S7_014-Edit.JPG WHA https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601915159926-STUK4NODHCK17ZY06S9D/wha-cinema-1.jpg WHA - A healthcare website centered around your life stage. Healthcare is a complex and confusing topic. Our focus group research found that women were interested in resources that can help them navigate through their health journey. By breaking down information and services to relevant life stages, we created a website for WHA that met their patients where they are. An on-site photoshoot added life and warmth to create welcoming experience. https://designfiber.co/about daily 0.75 2022-07-29 https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601776220432-O5PBVUCXPUN84FLQFL2F/2016-06-01%2B20.55.04.jpg About https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601776004924-POEVQM907HR98W7Y19XH/EB4DFE8B-E22E-4067-8029-1D3F54511A3C.jpg About https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601776063178-UE9VYRICEWGJQK1P1X16/79FBE848-44E8-41B8-A392-1D0AA7463861.jpg About https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601776096815-JOHI24DTDE5M6UDKRNTT/875040E5-F960-4F21-97B2-B93FA5DF3E21.jpg About https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601833910673-U5XI8HUH1WGZQ0FI2I8U/2016-05-24%2B20.21.26.jpg About https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601834204784-JOSHGLQZYKKSIP2CWANJ/B6A1E99E-0610-4497-9F1F-5E471C561105.jpg About https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601833928964-56T1T2EQ6J9H5UMYQQ2Y/File%2BMar%2B11%2C%2B3%2B30%2B33%2BPM.png About https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601833949195-2B3XUUHVTZD2ZSLCSIRY/BC5EBF88-9DAF-488C-98E6-3F84BA5C2B92.jpg About https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601776056143-RWNQ1ATOMJ7FKR93VTG6/48682D04-CE4D-45C8-9379-67BB1417141C.jpg About https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601776131823-W8LMIJ4G5CL733SF0J2G/File%2BMar%2B11%2C%2B3%2B05%2B13%2BPM.png About https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601776153328-BOGNDUL006ACI3P55YZ4/File%2BMar%2B11%2C%2B3%2B31%2B00%2BPM.png About https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601775971013-BH5YRR91W3CD58BYKBE3/2016-08-11%2B23.45.54-2.jpg About https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601775978905-UJUAW27IAPIVBU956ZNU/07774BBC-6615-47FB-A10B-35E5106B6AF2.jpg About https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601833976682-42ACD6IVX21YPGNNSCGN/134E61B2-BD6B-420C-922E-884B06D2C568.jpg About https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1601833988630-BJYLMXZN1HCPNZNRJ1LH/2D924B31-641B-4F60-B2B6-5E77DF42629A.jpg About https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/8d9296fa-43e4-4b93-a523-efa15f2bfc74/Profile+Pic.jpg https://designfiber.co/gradybritton daily 0.75 2022-07-29 https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1658935089830-QG58TJ8L43S4THTZSAZ8/WHA_thumb.jpg Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1658935313275-GUR61JB305JX8Y3NJ2ND/AACargo%2BThumb.jpg Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/4ad7a81d-0372-48ac-80b7-3de393a2497d/Desktop+Opt+6.jpg Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/4319de0f-8c81-486f-a1c9-acb6d598d0ff/Desktop+Opt+4.jpg Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/5d684449-c362-43a7-8ac2-1f5f00661a85/Desktop+Opt+3.jpg Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/2799f387-fdbb-48bc-90a9-2aef80f2a523/Desktop+Opt+8.jpg Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/0114663c-22bd-4ee0-9e77-10c378d911e6/GB_site_comp_EDI-01.jpg Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/2a3b179c-8c8c-4e5c-8720-a703b269afd4/New+Concept+Landing%402x.png Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/294b8331-a3f5-4e9e-b7cd-8314d67f72b5/GB-Website-Wires+2019.png Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/6a811748-417d-481a-bad7-23cd5495060d/Work+Page%402x.png Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/dc26b257-ff64-4371-b802-d8ea0572325a/Desktop+Opt+6+Cont+2.jpg Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/d8732dc4-20c5-45fd-aeb6-f1d9542904cd/Desktop+Opt+4+Cont+2.jpg Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/f52357c6-3922-4ad8-96e2-a439a4ff8f5a/Desktop+Opt+3+Work.jpg Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/79cdc0b7-3dfd-429d-9253-b8ead484578e/Desktop+Opt+9.jpg Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/b8ba83e8-1ed7-4093-932a-59ef5ded1b98/DSC01071-HDR.jpg Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/6e2e4fd6-f281-45fd-8bdb-236e0e7fc6c4/New+Concept+Work%402x.png Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/0281c9d9-6aaa-40c2-9622-363af03f1de6/Artboard+2-100.jpg Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/58d69295-6a89-4d6e-915f-61401f96e884/Client+Modal%402x.png Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/d10ef9f7-432c-472d-bcb4-43fcfbce6c72/Desktop+Opt+6+Cont+3.jpg Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/2573a76d-0553-4785-9567-4c76d3f60968/Desktop+Opt+4+Cont+3.jpg Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/26f90388-eceb-4da4-9cfe-045cb82e4d86/Desktop+Opt+3+Capabilities.jpg Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/0f252df5-8993-4d3e-8c80-10f840ea199a/Desktop+Opt+2.jpg Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/55a1c8ae-31e8-40d5-a9c1-ee7d32b81d6b/Mission%402x.png Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/7cea6319-df63-40ec-8baa-d48350d3437f/Artboard+3-100.jpg Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/feeeb6ed-bdb3-4558-a975-34717e0aafb2/Project+Page%402x.png Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/f828c87b-a6f9-4559-ae72-326a91ea8f74/Desktop+Opt+6+Cont+4.jpg Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/2df8ce92-85a6-4e53-a168-588f28d99546/Web+1366+%E2%80%93+1.png Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/197fd55c-4c8e-4f33-9506-ef9bd31bf1f0/Work%402x.png Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/6e6d2060-b6a4-40e1-9e95-648f4bc9cf8e/Artboard+4-100.jpg Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/804eac1c-8aa4-4390-aaee-322108d4f524/Capability+Modal%402x.png Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/6b1f1bc7-9529-46e5-b94e-1e5dad54e25f/Web+1366+%E2%80%93+2.png Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/25e950f3-8a8c-443d-bf31-4d0095efbf72/Artboard+1-100.jpg Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/bfd50cb4-df41-49bb-88bb-fe841e4237a9/Web+1366+%E2%80%93+3.png Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/d1866e33-8a97-4637-b44b-26cf10b60aa6/Mission%402x.png Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/715d4fa2-6e5f-45db-b71f-4c94fd5f78c6/Web+1366+%E2%80%93+4.png Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/21c4d4f3-71ec-4dbe-b9cf-b0a383177dcf/About+Us%402x.png Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/b9d834ac-3e4e-469f-bf5b-a31713e60444/Web+1366+%E2%80%93+5.png Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/9f1da61e-1509-4d0f-be99-c3f39123acdb/Careers%402x.png Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/94e51f05-a7e2-48e4-8555-07c3915db521/Web+1366+%E2%80%93+6.png Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/2cd6099d-509c-475d-ae72-5f7472e0610a/News%402x.png Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/21c0dd9c-14f7-4250-9752-22e9daec814f/Web+1366+%E2%80%93+7.png Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/88e0d480-8506-4231-ae4d-3e3ca2999af8/Web+1366+%E2%80%93+8.png Grady Britton https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1623880859620-YN97XOS0PYR2ROMG02BA/iMac-24-All-Colors-Mockup.png Grady Britton - Leading with values. Grady Britton was overdue for a website redesign so we were challenged with how to present the agency digitally. Each stakeholder had different priorities and purpose for the website, which made user flow and hierarchy a high priority. After a deep dive, we agreed that we should lead with our values because it was the core of every decision we make. However, we still needed to elevate other parts of the agency’s story and serve it up in a seamless way. I designed a user experience that leverage a Reactive framework to tell Grady Britton’s story in an intuitive and cohesive way. https://designfiber.co/aacargo daily 0.75 2022-07-29 https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1658942272746-QI1YGXWLJ7GXZQETO93C/widmer_thumb.jpg AACargo https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1658942343042-C0FD96BD6DJ8G9EYMJKC/Artboard+2+copy-100.jpg AACargo https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/867590db-fa06-4783-b885-c367688cbed2/AAC+-+Mobile+Vision-22+copy.png AACargo https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1e206176-ecd4-4bfc-a8f1-3f5e3d968a42/IMG_2936.jpeg AACargo https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/28ab58a2-4d78-486c-9ddc-3b94331c79b8/_0002_Login+2.jpg AACargo https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/875f3d20-c13d-411b-8529-8b4419569f47/_0003_Dashboard.jpg AACargo https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/c41a169d-3fe6-4076-b38f-d2604bb760f1/_0004_Tracking+-+Landing.jpg AACargo https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/b45b3020-2495-4ac4-a04e-b92b843d00e9/_0006_Details.jpg AACargo https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/36458512-b8c9-4aca-a405-1019de0ea47c/_0002_Schedule.jpg AACargo https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/a79bf46e-0f0d-48f6-acd3-a7b7b17902f8/_0003_Route+Details.jpg AACargo https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/772717a5-a16d-425a-83da-97ed85994f01/_0001_My+Solutions.jpg AACargo https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/3b87312e-89fc-475c-821e-fbe8069979a1/Android-Phone-Mockup.png AACargo https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/2bacb6ee-6e27-41cf-a154-95416c1141ee/Perspective-App-Screens-Mock-Up-16.jpg AACargo https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/f527437b-35cf-4851-9417-798941bc2745/AACargo+App+Hero.jpg AACargo - Multi-point cargo shipment logistics at your fingertips. In order to adapt to changing customers’ expectations and needs, American Airlines Cargo needed to migrate its shipment management platform into the mobile space. Our user surveys showed that 87% of AACargo’s customers were on Android devices, so we focused on building the Android app first. Leveraging the latest mobile technology at the time, such as TouchID and Optical Character Recognition, we launched an app that had all the backend data of the desktop application but was much more intuitive and allowed logistics managers to track multiple shipments on-the-go. https://designfiber.co/jlr daily 0.75 2026-01-23 https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1658935089830-QG58TJ8L43S4THTZSAZ8/WHA_thumb.jpg JLR https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/1658935313275-GUR61JB305JX8Y3NJ2ND/AACargo%2BThumb.jpg JLR https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/3c320716-da33-4958-bcea-a555d0139e58/L46025GL_303103153_038.jpg JLR - Balancing assistance versus distraction. As a modern day driver, we are blessed and cursed with a plethora of advance driving assist features. Although their intentions are noble, too often they are confusing to use, understand, and most importantly, react to. As Jaguar Land Rover looks forward in developing their fully autonomous driving system, our team was tasked with breaking down the communication barrier between car and driver. Rather than just pile on to an already convoluted language of icons and beeps, our team studied driving behavior to better incorporate automation with the driving task that’s riddled with split second decisions. https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/15fbad2d-e157-4e3b-90aa-ee9afc28c114/LS_LANE_KEEP_ASSIST_RT+%281%29.jpg https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/ef331792-9cc2-42ed-bbf9-ac29055357ba/L551_20MY_036_GLHD_ADAPTIVE_CRUISE_CONTROL.jpg https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/6162c00b-4c3e-4bdf-a404-ead3f7e8618b/LS_Rear_Collision_Monitor_CB.jpg https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/28fa54de-d04d-4d40-9dc1-7fef4754cc93/LS_ADAPTIVE_CRUISE_CONTROL.jpg https://images.squarespace-cdn.com/content/v1/5f39a688e24b86517a7c5c46/0ce0b405-935b-4cf1-b0ea-40eac2b571f1/2303-Land-Rover-Driver-Condition-Monitor.jpg